June Agenda
Understanding and tapping into business travel recovery
There is something very important that most airlines either do not recognise – or don’t wish to: The future airline industry will never be the same again. In 2021 at least, there'll be very limited business travel, perhaps as much as 50% of previous levels in the second and half of the year, but even that's probably optimistic. The loss of business travel will undermine the full service airline business model and limit what has traditionally been an important and profitable market segment. In this edition of CAPA Live, we look at the recovery of business travel and try to answer: What segments of the industry will return first? What technology exists to help support recovery? How have the expectations of business travellers changed?
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